Floricultura believes that breeding orchids and anthuriums is a constant market-oriented search for perfection and distinguishing characteristics. Our cultivation advisers and account managers are also closely involved in our breeding and selection process.
Our breeders have unique, broad genetics at their disposal. Besides traditional cross-breeding we also use more advanced techniques in our breeding efforts. The thousands of new varieties that we produce every year are tested at several locations in different climate zones. Only the very best varieties are ultimately included in our selection range. You can inspect our novelties yourself in our Heemskerk showroom.